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	<title>PRofessional Waves</title>
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		<item>
		<title>ENTRY LEVEL PR JOB FOR BEAUTY FIRM!</title>
		<link>http://rwuprssa.wordpress.com/2012/01/26/entry-level-pr-job-for-beauty-firm/</link>
		<comments>http://rwuprssa.wordpress.com/2012/01/26/entry-level-pr-job-for-beauty-firm/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:35:25 +0000</pubDate>
		<dc:creator>Amiee Shelton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/2012/01/26/entry-level-pr-job-for-beauty-firm/</guid>
		<description><![CDATA[Account Coordinator Publication or Company dna public relations Industry Public Relations Job Duration Full Time Job Location Rye, NY Job Requirements Boutique PR agency specializing in the beauty industry is seeking an organized and energetic, multi-tasker for this entry-level position. An interest in learning pr and the beauty business is a must along with a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=545&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1>Account Coordinator</h1>
<table width="100%" border="0" cellspacing="2" cellpadding="3">
<tbody>
<tr>
<td width="21%">Publication or Company</td>
<td width="79%"><a title="View all dna public relations jobs" href="http://www.mediabistro.com/dna-public-relations-jobs-e30712.html"><span style="font-size:x-small;">dna public relations</span></a></td>
</tr>
<tr>
<td valign="top">Industry</td>
<td valign="top">Public Relations</td>
</tr>
<tr>
<td valign="top">Job Duration</td>
<td align="left" valign="top">Full Time</td>
</tr>
<tr>
<td valign="top">Job Location</td>
<td align="left" valign="top">Rye, NY</td>
</tr>
<tr>
<td valign="top">Job Requirements</td>
<td align="left" valign="top">Boutique PR agency specializing in the beauty industry is seeking an organized and energetic, multi-tasker for this entry-level position. An interest in learning pr and the beauty business is a must along with a positive attitude and willingness to support all needs of the company including media list development and maintenance, product mailings and intern procurement and oversight. Additional responsibilities include answering phones, event support and project research.Were not looking for an employee. We want a long-term team member who is upbeat, personable, confident, and self-motivated.</td>
</tr>
<tr>
<td valign="top">About Our Company</td>
<td align="left" valign="top">dna public relations is a boutique PR agency located in Rye, NY and specializes in the beauty industry. dna offers the building blocks for an extraordinary public relations campaign and the foundation for an incredibly brand. The agency is accepting all resumes at this time, however Westchester residents are preferred.  <a title="APPLY HERE" href="http://www.mediabistro.com/joblistings/apply.asp?jobid=129195">APPLY HERE.</a></td>
</tr>
</tbody>
</table>
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			<media:title type="html">Amiee Shelton</media:title>
		</media:content>
	</item>
		<item>
		<title>NYC Boutique Firm in Event Planning</title>
		<link>http://rwuprssa.wordpress.com/2012/01/26/nyc-boutique-firm-in-event-planning/</link>
		<comments>http://rwuprssa.wordpress.com/2012/01/26/nyc-boutique-firm-in-event-planning/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:28:58 +0000</pubDate>
		<dc:creator>Amiee Shelton</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/2012/01/26/nyc-boutique-firm-in-event-planning/</guid>
		<description><![CDATA[Media Relations/Associate Position Publication or Company Douglas Gould and Company Industry Conferences/Events, Internet/Online/New Media, Marketing, Newspapers, Non-profit, Public Relations, Radio, Social Media Salary Competitive Benefits 401K/403B, Health Job Duration Full Time Job Location New Rochelle, NY Experience Level 5 years Job Requirements This boutique strategic communications firm (with offices in NYC and New Rochelle) helps not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=539&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1>Media Relations/Associate Position</h1>
<table width="100%" border="0" cellspacing="2" cellpadding="3">
<tbody>
<tr>
<td width="21%">Publication or Company</td>
<td width="79%"><a title="View all Douglas Gould and Company jobs" href="http://www.mediabistro.com/Douglas-Gould-and-Company-jobs-e23686.html"><span style="font-size:x-small;">Douglas Gould and Company</span></a></td>
</tr>
<tr>
<td valign="top">Industry</td>
<td valign="top">Conferences/Events, Internet/Online/New Media, Marketing, Newspapers, Non-profit, Public Relations, Radio, Social Media</td>
</tr>
<tr>
<td valign="top">Salary</td>
<td align="left" valign="top">Competitive</td>
</tr>
<tr>
<td valign="top">Benefits</td>
<td valign="top">401K/403B, Health</td>
</tr>
<tr>
<td valign="top">Job Duration</td>
<td align="left" valign="top">Full Time</td>
</tr>
<tr>
<td valign="top">Job Location</td>
<td align="left" valign="top">New Rochelle, NY</td>
</tr>
<tr>
<td valign="top">Experience Level</td>
<td align="left" valign="top">5 years</td>
</tr>
<tr>
<td valign="top">Job Requirements</td>
<td align="left" valign="top">This boutique strategic communications firm (with offices in NYC and New Rochelle) helps not for profit organizations and foundation grantees increase visibility and harness support for initiatives that are helping to change the world for the better. And they are looking to add an Associate to their team with a good general communications skill set including:-A proven track record for pitching and placing stories across all media platforms and outlet types<br />
-Good writing for multiple audiences including reporters, blogs and email<br />
-Social media and web 2.0<br />
-Basic graphic design and layout<br />
-The ability to juggle multiple projects efficiently and maintain attention to detail</p>
<p>Desired background:<br />
-BA degree, or equivalent experience<br />
-Knowledge of NY and key national media markets<br />
-Articulate, confident and outgoing personality<br />
-Experience and/or interest in progressive issues including education, health care, social justice and economic opportunity</p>
<p>Preferred experience:<br />
-3-5 years in communications, advocacy, or related field<br />
-Knowledge of media databases<br />
-Role in a client services business<br />
-Experience working in or volunteering for a nonprofit organization</p>
<p>Availability: Expected March 2012</p>
<p>Benefits: Competitive salary, health, life and disability insurance, paid vacation, 401K</p>
<p><strong>Pitch yourself in your e-mail cover letter, resume, and include your salary history to Rosslynn Pieters&#8211; rpieters@douglasgould.com. No calls just yet, please.</strong></td>
</tr>
<tr>
<td valign="top">About The Company</td>
<td align="left" valign="top">Douglas Gould and Co., Inc. helps progressive not-for-profit organizations and foundations use the most effective communications tools to advance important causes. They create inspiring ideas, innovative messages and informative public campaigns to move organizations and important issues forward, promoting engagement, action and lasting change.</p>
<p>&nbsp;</td>
</tr>
</tbody>
</table>
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			<media:title type="html">Amiee Shelton</media:title>
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		<item>
		<title>AE Position in NYC</title>
		<link>http://rwuprssa.wordpress.com/2012/01/26/ae-position-in-nyc/</link>
		<comments>http://rwuprssa.wordpress.com/2012/01/26/ae-position-in-nyc/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:16:27 +0000</pubDate>
		<dc:creator>Amiee Shelton</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/2012/01/26/ae-position-in-nyc/</guid>
		<description><![CDATA[Trylon SMR (www.trylonSMR.com), a highly-ranked NYC boutique PR agency specializing in digital media/tech/mobile accounts is seeking an account executive. Interesting clients, full benefits, reasonable hours, creative, intelligent, straightforward environment with work-at-home options. Candidates must currently reside in NYC area. Journalism/English degree and previous PR experience required, though recent college grads considered. Looking for strong pitching, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=523&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Trylon SMR (www.trylonSMR.com), a highly-ranked NYC boutique PR agency specializing in digital media/tech/mobile accounts is seeking an account executive. Interesting clients, full benefits, reasonable hours, creative, intelligent, straightforward environment with work-at-home options.</p>
<p>Candidates must currently reside in NYC area. Journalism/English degree and previous PR experience required, though recent college grads considered. Looking for strong pitching, writing, verbal, account management &amp; organizational skills, intellectual curiosity and passion for B2B tech, social and digital media industry news trends. Various computer application, social media/blogging skills important.</p>
<p><a title="Apply Here" href="http://www.mediabistro.com/joblistings/apply.asp?jobid=129054" target="_blank">Apply Here.</a></p>
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			<media:title type="html">Amiee Shelton</media:title>
		</media:content>
	</item>
		<item>
		<title>Publicity Coordinator Position: Rhode Island</title>
		<link>http://rwuprssa.wordpress.com/2011/12/05/publicity-coordinator-position-rhode-island/</link>
		<comments>http://rwuprssa.wordpress.com/2011/12/05/publicity-coordinator-position-rhode-island/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 20:09:19 +0000</pubDate>
		<dc:creator>Amiee Shelton</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/?p=511</guid>
		<description><![CDATA[Metcalf Institute, based at the University of Rhode Island Graduate School of Oceanography, provides science training programs for journalists and administers the Grantham Prize for Excellence in Reporting on the Environment. The Metcalf publicity coordinator is responsible for leading the effort to develop and implement a strategic outreach plan that supports the endowment and grant-funded [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=511&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Metcalf Institute, based at the University of Rhode Island Graduate School of Oceanography, provides science training programs for journalists and administers the Grantham Prize for Excellence in Reporting on the Environment. The Metcalf publicity coordinator is responsible for leading the effort to develop and implement a strategic outreach plan that supports the endowment and grant-funded activities of the Metcalf Institute. Duties of the position include securing and tracking advertising placements; pursuing recruitment opportunities and occasionally representing Metcalf Institute at professional conferences; writing and distributing press releases, newsletters and electronic newsletters; writing summary content for the Metcalf website and maintaining the Institute’s social media presence.</p>
<p>Details on candidate requirements and how to apply may be accessed at the website of the University of Rhode Island’s Human Resources department at https://jobs.uri.edu.</p>
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			<media:title type="html">Amiee Shelton</media:title>
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	</item>
		<item>
		<title>Art Buyer for Fashion Group:  Boston MA</title>
		<link>http://rwuprssa.wordpress.com/2011/11/23/art-buyer-for-fashion-group-boston-ma/</link>
		<comments>http://rwuprssa.wordpress.com/2011/11/23/art-buyer-for-fashion-group-boston-ma/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 16:30:34 +0000</pubDate>
		<dc:creator>Amiee Shelton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/?p=506</guid>
		<description><![CDATA[Apply Here Are you ready to explore the corporate side of retail? TJX operates four major divisions with chains that include T.J. Maxx, Marshalls and HomeGoods in the U.S.; Winners, HomeSense, Marshalls and Stylesense in Canada; and T.K. Maxx and HomeSense in Europe. With nearly $22 billion in revenues, eight businesses, more than 2,800 stores, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=506&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.careers-tjx.com/tjx/jobboard/NewCandidateExt.aspx?__JobID=*80274386B0CDA14A">Apply Here</a></p>
<p>Are you ready to explore the corporate side of retail? TJX operates four major divisions with chains that include T.J. Maxx, Marshalls and HomeGoods in the U.S.; Winners, HomeSense, Marshalls and Stylesense in Canada; and T.K. Maxx and HomeSense in Europe. With nearly $22 billion in revenues, eight businesses, more than 2,800 stores, and over 160,000 Associates, success is always in style at TJX. We at TJX understand that both our customers and the talent pool from which our Associates come are increasingly diverse. Our core values of respect, integrity and fairness are inherent in the relationships we build with each other, our vendors and our customers. We are committed to leveraging the differences among our Associates and customers to create both a diversified mix of talent within TJX and a diversified mix of merchandise within our stores. We consider the unique views and opinions of our Associates to be the key to our growth and success in the future.</p>
<p>An exciting but slightly ambiguous title, Art Buying refers to the act of acquiring still imagery, whether it be from fashion photo shoots</p>
<p>which include models, props and locations, or still photography with lay downs, shot in studio. These images are then used for commercial</p>
<p>use for a fashion company or advertising agency, thus for any particular client. Art Buyers can be found in corporate companies, advertising</p>
<p>agencies, and design firms. Art Buying also includes purchasing stock, reuse, illustrations, and fonts.</p>
<p>·  Assist our marketing services’ department with daily activities including:<br />
·  Organizing and managing photo shoot props and prop room, portfolio requests<br />
·  Model releases<br />
·  Overseeing talent database<br />
·  Job shadowing for press okays and local photo shoots<br />
·  Assist in retouching projects<br />
·  Attend concept meetings<br />
·  Create image searches for talent requests, new vendor research<br />
·  Other various marketing projects<br />
·  LOCAL CANDIDATES ONLY. NO HOUSING OR RELOCATION PROVIDED<br />
·  CAR REQUIRED. NO TRANSPORTATION PROVIDED.</p>
<p>·  Available to work approximately 20 hours per week<br />
·  Mac Proficient: In Design, Illustrator, Photoshop, PowerPoint, Excel, and Word<br />
·  Ability to multi task and thrive in a fast paced work environment<br />
·  Great organization and communication skills<br />
·  Attention to detail</p>
<p><a href="http://www.careers-tjx.com/tjx/jobboard/NewCandidateExt.aspx?__JobID=*80274386B0CDA14A">To Apply click here.</a></p>
<p><a href="http://www.tjx.com/careers_benefits.asp">For a list of benefits, click here.</a></p>
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			<media:title type="html">Amiee Shelton</media:title>
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		<title>Penn State PR Crisis</title>
		<link>http://rwuprssa.wordpress.com/2011/11/13/penn-state-pr-crisis/</link>
		<comments>http://rwuprssa.wordpress.com/2011/11/13/penn-state-pr-crisis/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 20:39:12 +0000</pubDate>
		<dc:creator>Liz Monahan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/?p=491</guid>
		<description><![CDATA[Assuming you are not spending your days living under a rock, you probably heard of the horrific breaking story about the alleged rape of a young boy on the Penn State campus by former assistant football coach, Jerry Sandusky.  PSU students were found rioting in the streets and flipping over a news van in response [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=491&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;" align="center">Assuming you are not spending your days living under a rock, you probably heard of the horrific breaking story about the alleged rape of a young boy on the Penn State campus by former assistant football coach, Jerry Sandusky.  PSU students were found rioting in the streets and flipping over a news van in response to the firing of beloved head football coach, Joe Paterno.  The university appeared to have no plan for the developing crisis as the report hit the public last Saturday.</p>
<p>Penn State provided an inconsistent, unfocused and an unclear message to the public without any theme of sorrow and regret for the victims and their families.  Former President of PSU, Graham Spanier pledged “unconditional support” for athletic director Tim Curley and senior VP for finance and business Gary Schultz before he was fired from his position.  This ill-fated move was viewed by many PR pros as the beginning of many blunders by the Nittany Lions.</p>
<p>To effectively manage a public relations crisis, the most important thing is to validate concern, act and control the story.  The officials at Penn State eventually showed concern, but they were not showing any action until the firings on Wednesday and until then were not controlling the narrative of the scandal.</p>
<p>If any of the students at Penn State attended the PRSSA National conference with RWU PRSSA last month, they would have had the opportunity to listen to Richard S. Levick, CEO of Levick Communications, speak to the pre-professionals about crisis communication.  Levick explained how to confront reality with strategy and Penn State clearly could have used his helpful information.</p>
<p>He explained that fear is often the factor that prevents us from achieving success and alternatively leads us down the road to failure.  Companies tend to fail in crises because they are used to being the good guy and the hero; but now in the case of PSU, the institution is now viewed as the villain and they do not know how to react.  Businesses cannot suffer the cost of doing nothing because the public will believe what they hear first.  Levick explained that it is crucial to control the story so the public hears your side first because when you wait to react, you lose control of the news and when this happens, you cannot control the story.  When the media takes control of your crises, facts do not matter because public perception trumps reality 100% of the time.</p>
<p>One example Levick showed the PRSSA attendees was the Taco Bell beef lawsuit filed by an Alabama law firm.  He encouraged the group that in crises you must quickly highlight what was done wrong.  In the case of Taco Bell’s beef lawsuit filed by an Alabama law firm, the fast food company bought a full page ad in <em>The New York Times</em> with a bold headline saying “Thank you for suing us.  Here’s the truth about our seasoned beef.”  The lawsuit was dismissed one week later.</p>
<p>Acting with transparency and leadership are the most important factors of effective communication in times of crises.  Levick told the group that the most significant thing to remember when working in crisis communications is that actions can be forgivable but inaction cannot.  Maybe Penn State should consider hiring Levick to teach a few classes in crisis communications to beef up their College of Communications.</p>
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			<media:title type="html">lizmonahan</media:title>
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		<title>The Importance of WOM</title>
		<link>http://rwuprssa.wordpress.com/2011/11/02/the-importance-of-wom/</link>
		<comments>http://rwuprssa.wordpress.com/2011/11/02/the-importance-of-wom/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 18:35:16 +0000</pubDate>
		<dc:creator>Liz Monahan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/?p=484</guid>
		<description><![CDATA[Geno Church, word of mouth inspiration officer at Brains on Fire, spoke with PRSSA attendees at the National Conference about movements.  Some may use the term “movement” and “campaign” interchangeably but Church insisted that there are great differences between the two. Movements inspire others with passion, place emphasis on the people, use word of mouth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=484&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Geno Church, word of mouth inspiration officer at Brains on Fire, spoke with PRSSA attendees at the National Conference about movements.  Some may use the term “movement” and “campaign” interchangeably but Church insisted that there are great differences between the two.</p>
<p>Movements inspire others with passion, place emphasis on the people, use word of mouth and provide an overall “kumbaya” effect.  Campaigns on the other hand use war-like action words like “targeting” publics; they are often emotionless and use traditional media.</p>
<p>Good communicators must remember that in order to be successful, they must use word of mouth.  Great word of mouth = being great TO customers and being great FOR customers.  WOM movements are empowering, remarkable and have awesome interactions.</p>
<p>Any PR pro knows that face to face communication is the #1 most effective method of sending a message so why bother with social media?  WTF? (WordPress, Twitter, Facebook)  Social media helps small companies look bigger and large companies get smaller.  These platforms may be good to inform publics but WOM gives people reason to talk about products and services because 90% of WOM occurs offline… <em>in real life!</em></p>
<p>The common critique on today’s society is that we are all narcissistic with Twitter updates and Facebook photos from parties taken the night before.  But when you take away all of the haughtiness, we just have a need to be heard.  We are the stories we tell.  Perception <em>is</em> reality and being part of a great story compels us to share with others.</p>
<p>Chruch left PRSSA members with some food for thought in Orlando.  We must get involved with the public if we want to be heard and remembered:</p>
<p>Lesson 1</p>
<ul>
<li>Movements are about passionate conversation, not product conversation</li>
</ul>
<p>Lesson 2</p>
<ul>
<li>Movements have powerful identities (ex: hope)</li>
<li>A movement isn’t a spasm of passion—it needs a collective shout</li>
</ul>
<p>Lesson 3</p>
<ul>
<li>Movements empower people with knowledge and have a shared ownership.  They must have the courage to give up ownership so the message becomes the public’s own personal story</li>
<li>Trust gives permission to share their passion</li>
</ul>
<p>Check out the <a href="http://love146.org/">http://love146.org/</a> movement for a heart touching inspiring story or <a href="http://wonderopolis.org/">http://wonderopolis.org/</a> a movement to encourage continued literacy from Brains on Fire.</p>
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			<media:title type="html">lizmonahan</media:title>
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		<title>The Magic of PR</title>
		<link>http://rwuprssa.wordpress.com/2011/10/21/the-magic-of-pr/</link>
		<comments>http://rwuprssa.wordpress.com/2011/10/21/the-magic-of-pr/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 20:03:27 +0000</pubDate>
		<dc:creator>Amiee Shelton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/2011/10/21/the-magic-of-pr/</guid>
		<description><![CDATA[By LIZ MONAHAN If the castle is on fire, tell them that Disney is aglow with excitement! – Craig Dezern On Saturday October 15, 2011, seven members of the RWU PRSSA Chapter were invited to learn how to successfully deliver international messages at the PRSSA National Conference in Orlando, Florida. Craig Dezern, VP of Global [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=479&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>By LIZ MONAHAN</p>
<blockquote><p>If the castle is on fire, tell them that Disney is aglow with excitement! – <a href="http://www.linkedin.com/pub/craig-dezern/7/155/302">Craig Dezern</a></p></blockquote>
<p>On Saturday October 15, 2011, seven members of the RWU PRSSA Chapter were invited to learn how to successfully deliver international messages at the <a href="http://www.prssa.org/events/Conference/Program/Speakers/CraigDezern">PRSSA National Conference i</a>n Orlando, Florida. Craig Dezern, VP of Global PR for Destination Disney, joked that he would speak about “administering global propaganda,” at the opening keynote address.</p>
<p>Dezern described the inner creative workings of Disney and how the company focuses on the art of storytelling with thrill and excitement along with the basics of international PR in Paris, Hong Kong, Russia, and the U.S. He spoke about three main pieces of advice for the pre-professional PR students looking to pursue a career in global public relations:</p>
<p>1. To deliver a message globally…</p>
<ul>
<li>LISTEN – get local expertise, observe, ask questions, look for connections</li>
<li>Focus on one market at a time – consumers want everything to be personalized</li>
<li>Determine the intended audience – Where do they live? How do they consume media?</li>
</ul>
<p>2. To translate PR in different cultures and make a global brand…</p>
<ul>
<li>Know the cultural influences</li>
<li>Connect with culture</li>
<li>Make culture connect with their interests</li>
</ul>
<p>3. To prepare for a career in international PR…</p>
<ul>
<li>Get a good name that translates well!</li>
<li>Get curious about the world – read, travel, learn a language, attend keynotes</li>
<li>Get experience</li>
<li>Internships with global insight</li>
<li>Connect with colleagues overseas</li>
<li>Leverage alumni</li>
<li>Remain open to the destination</li>
<li>Not all places are glamorous, but all places need PR</li>
<li>Most importantly – get a valid passport!</li>
</ul>
<p>Dezern said that following these guidelines will lead enthusiastic students down a road to success in the future.</p>
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			<media:title type="html">Amiee Shelton</media:title>
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		<title>Part Time Publicity Position: Greenwich CT.</title>
		<link>http://rwuprssa.wordpress.com/2011/09/29/part-time-publicity-position-greenwich-ct/</link>
		<comments>http://rwuprssa.wordpress.com/2011/09/29/part-time-publicity-position-greenwich-ct/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 00:49:49 +0000</pubDate>
		<dc:creator>Amiee Shelton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/?p=476</guid>
		<description><![CDATA[Part-time position Flexible hours/schedule: some in-office hours will be required and some hours can be covered off site. Salary &#8211; $20 per hour or commensurate with experience. For further information, contact:   Louisa Greene, Director of Development and Marketing 203-550-2697 or legreene@avontheatre.org To be considered, applicants must be/have: Highly motivated, detail oriented and organized self-starter with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=476&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<ul>
<li>Part-time position</li>
<li>Flexible hours/schedule: some in-office hours will be required and some hours can be covered off site.</li>
<li>Salary &#8211; $20 per hour or commensurate with experience.</li>
</ul>
<p>For further information, contact:   Louisa Greene, Director of Development and Marketing 203-550-2697 or legreene@avontheatre.org</p>
<p>To be considered, applicants must be/have:</p>
<ul>
<li>Highly motivated, detail oriented and organized self-starter with excellent interpersonal and communication skills.</li>
<li>Background experience in marketing/publicity in the nonprofit and/or entertainment industry.</li>
<li>Proficient ability using PowerPoint, Publisher, Illustrator, Quark, Excel.</li>
<li>Passion for independent film a plus.</li>
</ul>
<p>For a complete job description, please click on link below.</p>
<p><a href="http://rwuprssa.files.wordpress.com/2011/09/avon-marketing_publicity-job-description1.doc">Avon Marketing_Publicity Job Description[1]</a></p>
<p>&nbsp;</p>
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			<media:title type="html">Amiee Shelton</media:title>
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		<item>
		<title>Marketing/ PR Specialist Position: Rhode Island</title>
		<link>http://rwuprssa.wordpress.com/2011/09/09/marketing-pr-specialist-position-rhode-island/</link>
		<comments>http://rwuprssa.wordpress.com/2011/09/09/marketing-pr-specialist-position-rhode-island/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 15:01:38 +0000</pubDate>
		<dc:creator>Amiee Shelton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://rwuprssa.wordpress.com/?p=471</guid>
		<description><![CDATA[Under the direction of the department manager, responsibilities include: creating a monthly e-newsletter; creating a monthly internal print newsletter; contributing to the organization’s external quarterly print newsletter; contributing to the creation of the annual report; analyzing marketing data; assisting with marketing tactics; initiating feature news stories with media contacts; designing brochures and ads; event planning; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rwuprssa.wordpress.com&amp;blog=10160765&amp;post=471&amp;subd=rwuprssa&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Under the direction of the department manager, responsibilities include: creating a monthly e-newsletter; creating a monthly internal print newsletter; contributing to the organization’s external quarterly print newsletter; contributing to the creation of the annual report; analyzing marketing data; assisting with marketing tactics; initiating feature news stories with media contacts; designing brochures and ads; event planning; initiating and writing press releases; assisting in media coverage; editing website pages; interacting with key constituents; and providing administrative support. Bachelor’s degree in English, marketing, communications, public relations or journalism, plus 1 – 3 years relevant experience. Writing samples are necessary if interviewed.<br />
Apply at http://schospital.com/employ_jobs.cfm</p>
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			<media:title type="html">Amiee Shelton</media:title>
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